Let’s start this post with the statement that I never ever loved a fragrance commercial so much as this one. From the moment I saw it, Gucci got me. I just love the whole vibe they created and I really like the new direction Gucci is going for nowadays. Big bonus points for Lana Del Rey (one of my favorite artist) as the lead female role in the campaign. Here is my review about this fragrance. Does the campaign makes sense at all? And is there a difference between the 2010 release of Guilty or not?
The new Gucci chapter
The first edition of Guilty pour femme was launched in 2010. A wonderful creation by Aurelien Guichard. Famous for his other creations like; Chinatown by BondN09, Valentina Poudre, a lot of the Robert Piguet fragrances and many Narciso Rodrigues ones.
Gucci’s latest release of Guilty pour femme came out under license with Coty but for me it’s still a little bit confusing who the actual nose is behind this edition…
30 seconds to Mars lead singer Jared Leto and Lana Del Rey are the perfect couple living their best life in the city of LA. Doing things normal people do, like doing laundry, shopping, going to the hair salon and enjoying the simple and little things in life. Overall vibe: Chill and careless. With a retro twist.
Notes in Gucci Guilty pour Femme
Top: Pink pepper, Bergamote, Mandarin
Mid: Lilac, Geranium, Rose, Violet
Base: Patchouli, Amber
What do I smell?
The fragrance opens with a very zesty and sparkling dose of citrus notes but I also get the lilac note from the start. Lilac is the reason this scent really ‘does’ it for me… (I think because of my grandma that also really likes lilac as a fragrance note).
A fresh creamy zesty cloud will be around you for at least 30 minutes but the opening doesn’t last very long. The base is quite floral and the geranium really works well with the lilac and rose note. I am really into geranium at the moment (one of my newest discoveries is Aerin Gardenia Rattan).
The violet gives the fragrance a creamy/powdery feel. I think the fragrance really needs this ingredient to make the fragrance a little but more ‘nostalgic’ and retro. Which I don’t mind at all! The fragrance is suitable for a lot of ages. I find it to be very sexy, feminine, and elegant.
At the launch party of this fragrance where I went to, hosted by Coty Benelux, they told us the scent is supposed to be comforting and almost baby like. And I can totally see that. I even see some similarities between Gucci Guilty and a very famous baby brand named Zwitsal!
The dry down of this scent is powdery, creamy on my skin. Not boring and different than other designer fragrances I know and own. It’s a beautiful bright and crispy scent that last on my skin for 6 hours max.
The fragrance is a little different from the first edition of Gucci Guilty. I find it more sparkling and creamy.
Talking about the bottle design …
I had to get used to it but I do really like the fact that Gucci is trying to make all their bottles look similar. At the Coty event the they told us Gucci wants no difference between man or woman so now all the bottles are ‘equal’ in height.
Is this retro and chill?
Yes I do think this fragrance is more on the retro side but that might just be my personal interpretation since I link a lot of fragrances notes in this scent to my grandma and her house. For me it smells like a hot Summer’s afternoon in my grandma’s garden, playing in the grass, diving in the pool, playing on the terrace and drinking soda. The scent gives me good memories and a trip back to my childhood. Definitely a fragrance I am going to finish!
Available in 30, 50 and 90 ml. In stores now. Prices start at 60 Euros.
Let me know in the comments what you think about the new Gucci Guilty pour femme!
Thank you for reading,