Here is the post a lot of you guys have been waiting for. I’m going to tell you all the things I have learned about owning a succesfull* Youtube channel over the past 3.5 years. Keep in mind this is my own journey and experience. I started my Youtube channel because I wanted more interaction with other fragrance lovers. I never thought of making money, free perfumes etc. (But I’m not gonna lie it’s a great way to discover new brands). I am not a full-time professional YT-er. I hope you guys find this helpful. (There are also a lot of useful blogs written and video’s with tips so I suggest you watch or read them too). If you want to make a career out of Youtube, I’m not sure this is the right blogpost for you. But for starting your channel, It might be.
Step one - Decide you want to be on the internet
It might be a weird step to start this post with. But I think this one is the most important ones. You have to decide you want to be on the internet. Your video’s will be public, people will give you comments and feedback. Some of them will be rude, others will be friendly. I made the choice by the start of my channel to always delete rude comments to keep my channel a positive and friendly place.
So when you start a channel you have to make sure you can deal with dislikes. Some people just dislike everything on the internet. Never take things personally. I have to admit that it kind of feels discouraging sometimes to see a lot of disliked on a video I worked hard on, but focus on the likes and friendly comments.
On Youtube there is also an option in settings to disable rude comments. It’s called a black list. I also use this feature! People that write me comments including specific words will be blocked. I find this such a helpful tool. Make sure to use it so you don’t have to deal with a lot of trolling.
Overall, you have to keep in mind people will always have some kind of opinion about you. If you have decided you want to be on the internet and are stable enough to deal with negativity. Go for it. Otherwise, think about it. It’s not worth the investment if you cannot handle that kind of feedback.
Step 2 - Choose a theme and language
Next is a theme. For me it was perfumes. (Later on I added lifestyle). It really helps to start with one main theme and focus on that specific theme while making your first video’s. It will also help your new subscribers and viewers to understand what your channel is about. If you have been thinking of starting a channel, you probably have a theme in your mind you want to talk about. Make sure it is a theme that will give you enough inspiration and motivation.
Next is the language. I started in Dutch but I decided the Netherlands is not my target audience. I wanted to be more internationally known so English was my best option. I suggest English (only if you speak it well enough) because you will reach a lot more people. I do have an accent but I think that makes me unique. Don’t bother about that. Don’t force yourself to speak English perfectly. Youtube is also about being authentic but more about that later in this post.
Step 3 - Do some re-search
So you decided you want to be on the internet, you want to start a channel, you know your theme. Now it’s time to do some re-search. What are your favorite Youtubers that talk about the same theme? Look at their video’s but do not try to copy them. What is something you like about these people? What keeps you coming back? Is the the quality of the video? Or maybe the personality of the Youtuber? For me most of the time it’s about personality and a feeling of being able to relate to them. Just write it down. It will help you to give you more focus when you set up your own channel. The reason I started a fragrance channel was Jeremy Fragrance. He is now one of the most successful fragrance Youtube stars out there. But my channel is nothing like his. Still, he was the reason I decided to go for it!
Step 4 - Choose a name
Now it’s time to choose a name. I chose Fragrancy and by this day I do not regret it. I thought about it quite a long time and this name felt right for me. Whatever you choose, don’t use a difficult to pronounce username or a very long name. Also don’t do things like: techlover-babygirl01, fragrance-princess-21, etc. It doesn’t look professional. Look at your username as a brand. People have to remind it.
You also want something that nobody else chose before. It will make it easier if you want to set up a blog or Instagram page with the same username.
Step 5 - Set up your channel and social media
Now it’s time to set up your channel. Just visit www.youtube.com and register. Just take your time. Everything is very clear but you just have to read a lot. I suggest you also create an Instagram account with your channel so you have 2 platforms to share content on. People nowadays really like the more personal side of Instagram and use Youtube as TV. Benefit from that because you can show more personal stuff and things about your life and other Interests on Instagram. Now that you have 2 accounts with the same username, it’s time to get creative.
Step 6 - Think about your channel design
This is something that will change over the years. My logo for Fragrancy changed 4 times. I have been playing with different styles and icons. It’s a process. Don’t force yourself to create something perfect when you start. There are many tools you can use to create a logo or banner for your channel. Even a good picture of you will do. The only thing I think is really important is to make everything consistent. Think about colors, fonts, etc. Same goes for your Tumb nails*
Software I recommend is Adobe Photoshop and Adobe Illustrator.
Step 7 - Make your first video with … whatever gear you have
So my first video was made with an iPhone 4. I did not have the money at that time to buy a professional camera so that was what I used. I do believe that if you have the money you should always try to get the best video quality out there but if you are like me at that time … just use your phone! Nowadays, phones have so many good features it makes it very easy to sit down and film. You can even edit and save your video’s on your phone!
My first video was a make-up tutorial. WHICH WAS VERY STUPID OF ME BUT OK. If I would start over again, I would film myself and introduce my channel and ideas. Get used to the idea of speaking to a camera (it can feel a little strange at first) and try to find good angles and light. Don’t think about comments and other stuff. Just go for it, upload it, choose a good title and use normal hashtags. Also make sure to use the description section below your video to share other links like your e-mail, social media, or blog. Spread the word, and see what happens.
Step 8 - Continue to make video’s
So now you have uploaded your video, and nobody watched it except for your grandpa and sister. You might feel a little discouraged. Don’t be! Just make video’s as if the whole world is watching. This idea helped me to do my best and push myself to create content I really liked. Try to upload once or twice a week. Get used to the idea of filming yourself, making ideas for content, editing, etc. This is the warming-up phase of your Youtube Channel. I like to use fitness as a metaphor. You will not have results in the first 3 months. But you might feel that it changes your body. If you continue with fitness you will become stronger, fitter and energized. A channel grows almost in the exact same way.
Step 9 - Update, update, update.
Use your social media to update about new video’s and topics you are interested in. Make sure to use the right hashtags. Some people say that using the most populair hashtags will give you the most likes but it’s not true. Only use relevant ones. You want the people that really look for #fragrancereviews find you. Sometimes I also use Facebook or LinkedIn to share video’s on or other blog-related items. Get out there! Tell people about your channel, and do not be ashamed about it.
Step 10 - Finetuning your channel.
So let’s say you are one month on Youtube. You might have a comment here and there. Or maybe nothing. People have liked and disliked your video. You still want to continue? Try finetuning your channel. Go in Youtube’s settings and try all the possibilities. Create playlists, write an about me, link your social media, think about a good description for your video’s. (You can also do this at the start but it might feel a little overwhelming so I suggest doing this later on) or if you already did finetune them. Youtube offers special and free courses to start setting up your channel I highly recommend.
And that’s it. My first 10 steps to a Youtube channel post. I will write a part two post in the upcoming weeks because I have a lot more to talk about. These are just the basics. I also searched for some other helpful articles. If you have any questions please comment below. If you are also a Youtuber show your experience in the comment section so you can help other people!
Youtube Creator Academy (free courses to improve your channel)
Video : How to create a Youtube Channel
*Successful channel - Success is different for everybody. For me it is growth. If my channel keeps growing I feel like I have success. For some other people it might me money or a lot of compliments. It doesn’t matter how you define it.
*Tumb nails - The images you see on the Youtube homepage and that most of the time are made to trigger people.